Why use an IFA

Independent advice on whole of the market

Independent Financial Advisors (IFA) are qualified professionals who are not tied to any single provider and can give you impartial advice on the whole of the market so you need have no concern that they are aligned to any particular organisation.

Legally obliged to give you the best advice

You have peace of mind that the advice you are given is the best for your personal circumstances as IFAs are legally obliged to find the best solutions for you. They must inform you in detail why they have advised on a particular course of action.

Access to the best deals to suit you

Independent Financial Advisors will have knowledge and access to the best deals currently available on the market. Providers will on occasions place a particularly attractive offering on the market and an IFA is best placed to advise if the product would suit your requirements.

Unbiased and not tied to any providers

Unlike a restricted financial advisor who may be tied to particular providers or to a particular market, an IFA is totally independent and obliged to search the whole of the market on your behalf and only advise on the best financial products for you.

Trustworthy, ethical and qualified advisors

Given that all the recommended advisors are regulated by the Financial Conduct Authority (FCA) and must meet strict qualification and competence requirements, the advice that you receive will be of the highest standard. Furthermore, they adhere to the highest standards of integrity and professionalism.

Save you time, effort and money

Preparing a sound financial plan can be a complicated and time-consuming operation. A qualified IFA will conduct a detailed assessment of your financial position, preferences and objectives and put in place a plan of action to achieve them. Financial products that best suit you will save you money and ensure that you are best placed to achieve your objectives.